Why Building A Linked-In Profile and Using Twitter Will Help Your Job Search
Wednesday, April 21st, 2010You have worked hard and paid the piper. You’ve put in the blood, sweat and tears….toiling into the night,
skipping lunch all to prove your commitment, increase your productivity and ensure your job security! Has
anyone noticed?
You may need to start thinking about what you can do to get noticed for your abilities or potential within
your existing company or outside, but in your career space. Are you brainstorming future steps to expand
your personal brand and make your job search more successful?
If you haven’t considered two immensely valuable outlets like Linked-In or Twitter or other combinations of
popular social media outlets you could be overlooking the powerful career tools available.
Now, don’t be tempted to dismiss this out of hand…after all, you may think these new-fangled social media
gadgets are too difficult and not very professional. But there are many ways to be promoting your talents
and abilities while contributing and/or learning from the plentiful groups that exist in social media today.
Any way you look at it, separately or in combination, social media can be incalculably valuable in terms of
its contribution to your personal branding and job seeking efforts.
We’re talking about:
• Joining FREE social media outlets that GIVE you exposure in PROFESSIONAL forums where you can both
LEARN and PROVIDE content to the greater community at large which in the end, lends great credibility to
your position as an expert in your field.
Furthermore, when you start building a following or begin dialogue with individuals who actually like the
content you are producing, it’s really building up YOUR BRAND and it’s an acceptable venue….it’s a
veritable coup! The power of these venues lies in the reciprocal dialogue you have when you pipe in on a
topic or start a discussion on your own that is related to a professional topic you have expertise in. It lends
credibility which is absolutely priceless!
And, let’s face it—being seen as an expert sets you apart from other JOB SEEKERS and distinguishes you as
a leader in your industry. Not only does it boost your status above that of your peers in the eyes of the
public, it also makes them aware of what YOU are specifically interested in and helps them form a positive
opinion about you.
If you decide to seek future employment, you are searchable for your contributions in these forums and
guess what? Potential employers will read your carefully crafted responses and based upon the findings,
may deem you worth seeking out to interview over the droves of other applicants who have yet to delve
into this avenue of Personal Brand Management.
The bottom line is that getting yourself into the habit of logging into Linked-In and Twitter can have a very
positive impact on the success of your job search. A note of warning, be aware that you are judged –
however unfairly, on your careful selection of words (or lack thereof) so use your words wisely, but don’t
be afraid to get out there and contribuute to your career community! ENGAGE! You can invest much or little
of your personal time to these social media options—it’s your choice. But there are great benefits if used
wisely whichever you choose to embrace.
Happy Job Hunting,
The Résumé Lady

