Here at NextUp, we have written several posts on the need for reliability engineers, predictive maintenance professionals to focus on enhancing their personal brand.  To this point, we have neglected to mention the importance of branding for employers.  We recently wrote a post over at Reliability Talent entitled “Branding Your Recruiting Efforts“  that discusses this is some general terms.  I  suggest you check out the post and the branding services we offer here at NextUp Careers.

In addition to taking a look at our post and checking our our services, I strongly suggest those cynical about the benefits of employment branding to check out this post by Dr. John Sullivan that identifies a wicked lot of reasons why maintenance departments should focus some of their resources on employment branding.

This will be a reoccurring theme for us, so we would love to know what you are doing on your employee branding efforts.