An article entitled Fighting Spirit, published in Business West, is based on the launch of Paul Kozub’s new vodka label (V-One). Paul talks about the mind set some people have in regards to selling a product. He states, “a lot of people think you can just put a bottle on a shelf and it will sell itself.” This statement is true to all types of products and services. A good question for those involved in the reliability and predictive maintenance field is do they sell themselves enough? Even though these are important fields, many companies are unaware of the benefits of a hiring a reliability engineer or predictive maintenance professional. Paul Kozub also says in the article, “you’ve always got to be growing.” For a company to stay successful, it needs to expand their boundaries. A company should also grow and change with the times. The way reliability engineers did their jobs 10 years ago, is not the same as they do their job today.

Growth, change, and adaptation are important to all companies. However, they are even more important to companies that have a lot of machinery. Reliability engineers and predictive maintenance professionals stay up-to-date on new machinery or improvements to current machinery so they can better service their customers.